Outside In
An unexpected tone of voice for Ardour hotels
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We defined the brand’s personality, tone principles and a clear copywriting framework, then wrote final copy across the hotel websites.
Client
Ardour
Services
Copywriting
Tone of voice
Industry
Hospitality
Background
Ardour Hotels is a collection of luxury locations in regional Australia. The brand needed to feel rich with personality, so we developed a tone of voice called ‘The Ultimate Host’. Inspired by the kind of friend who always knows the best table to book or the perfect wine to pour, the voice is inviting, charismatic and a little indulgent.
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