Bringing underdog energy to alcohol delivery service Booze Hound
.jpg)
We built Booze Hound’s brand identity around the idea of proudly wearing the “underdog” badge. With nonchalant, slightly chaotic illustrated dogs, an attitude-fuelled tone of voice and punchy, high-contrast colours.
Client
Booze Hound
Services
Brand Strategy
Brand Identity
Tone of voice
Design
Copywriting
Website design
lllustration
Industry
Food & Beverages
Background
Booze Hound is an alcohol delivery service that only delivers to Sydney’s eastern suburbs. Tasked with a full rebrand, we came up with the strategic positioning of “the little dog of alcohol delivery” as a nod to both the name, the owner’s family dog, and the brand’s small business roots, in contrast to the big delivery companies it competes with.
For launch, we brought Booze Hound’s new CHEEKY, CASUAL, ANTI ESTABLISHMENT, IN THE KNOW tone of voice to life through a suite of paid ads, OOH posters and organic social content. We rolled out the new branding across every channel, including social content and website UX, design and copy.
.gif)
.gif)
.jpg)
.png)
.png)
.jpg)
.jpg)
.jpg)