Making Bowie stand out in a sea of swimwear brands
We spotlighted Bowie’s support for bigger busts with a visual identity and tone of voice that’s hard to ignore and speaks to the total confidence women feel while wearing it.
Client
Bowie
Services
Brand Identity
Tone of voice
Copywriting
Design
Industry
Fashion
Background
Bowie is a new to market swimwear brand that’s specifically designed to be supportive for bigger busts. They wanted to communicate this point of difference, without becoming dull or functional. We developed brand messaging, personality and visual identity that takes cues from vintage summer style, which is relaxed, textural and nostalgic.
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We developed a logo, graphic system and warm, sun-washed palette that nods to sand, sea and tanned skin. The visual identity combines the brand’s Brazilian and Australian heritage to create something fresh for the swimwear category.
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