Challenging the prenatal vitamin category for moode
.avif)
Our campaign aimed to flip the conversation, turning Gen Z’s ultimate compliment ‘mother’ into into a confidence boost for a whole new generation of mums.
Client
Moode
Services
Creative Campaign
Brand Strategy
Creative Direction
Copywriting
Design
Website design
Industry
Women’s Health
Background
The internet has made young women hyper-aware of the realities of pregnancy and motherhood, so much so that many are putting it off, overwhelmed by the flood of negative experiences shared online. By creating a safe space away from the fear-driven narratives, we showed that motherhood isn’t something to fear – it’s something to define on your own terms.
.avif)
.avif)
.avif)
We leveraged ‘mother’ energy in a campaign designed to show a whole new generation that being a mother can look and feel however you want it to. Our campaign ran across OOH, CRM and social.
.avif)
.avif)
Alongside the campaign, we refreshed the UX, design and copy across moode’s eCommerce website — making their digital presence look and sound as beautiful, modern and high quality as their products.
.avif)
.avif)
.avif)
.jpg)